Blog

Official insights and announcements from the people at Property Solutions

Mar 27
Get Real: AI + Martech = Real Results

Category: Marketing, Technology

The apartment world is only scratching the surface with regard to the possibilities of artificial intelligence. Marketing technologies such as automation are a bit further along in the multifamily spectrum, but there is plenty of room for growth there, as well.  The possibilities become exponentially greater when AI and martech are used in tandem. 


Mar 25
Is it Time to Accept Bitcoin Payments at Your Community?

Category: Technology

To say that the multifamily industry is catching up to the technology curve at an accelerated rate might be an understatement. It is now possible to take leasing tours through VR, conduct self-guided tours, communicate with team members and residents instantly and control apartment features from a smartphone app. Rental payments have also evolved from…
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Mar 19
The AI Effect

Category: Residents, Technology

Delivering a Next-Level User Experience that Boosts NOI What’s intuitive to one might not be intuitive to another. Because every technology user is different, it’s nearly impossible to create a purely intuitive experience for everyone alike.  Until now, that is. Artificial intelligence is poised to make it happen.  The possibilities are nearly infinite when integrating…
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Mar 10
Entrata’s Coronavirus Response

Category: Company Announcements, Newsletters

With widespread concern over the COVID-19 (coronavirus) outbreak, Entrata’s focus is on keeping our team members safe while maintaining service without disruptions to our partners and clients. We have watched closely as the situation has evolved, and I’d like to update you on the steps we’re taking.


Feb 10
Catering to Students: An Unconventional Approach

Category: Student

The one-size-fits-all approach might work with headbands and wooly hats. But in the multifamily industry, there are very few cookie-cutter solutions. A key component to creating a user-friendly experience, for both prospects and existing residents, is to develop catered solutions based on the type of resident you’re aiming to attract. Yet many multifamily operators go…
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Feb 3
Finding a Solution to the Student Housing Pricing Challenge

Category: Technology

Apartment operators have pricing structures for conventional homes down to a fine-tuned science.  For the student-housing sector, well … not so much.  On the conventional side, virtually every price-related contingency plan has been created and successfully implemented. The industry has a deft understanding of when to raise and reduce rental rates, adjust for seasonal factors…
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Feb 3
BASE CAMP 2020 CONTEST TERMS AND CONDITIONS

Category: Base Camp

You are invited to enter for a chance to win one of eight (8) prizes during Entrata’s 2020 Base Camp, from March 5, 2020 through March 6, 2020 (the “Contest”). Participants will be able to earn raffle tickets (herein after “Entries”) by the following:  ● One entry per session will be given to Participants attending…
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Jan 30
Empowering Maintenance Teams: Tech Tools Can Help Them Prosper

Category: Residents, Technology

Many claim that maintenance teams are the backbone of an apartment community. Effective maintenance teams play a pivotal role throughout the resident lifecycle, and often serve as a renewal driver. As such, it’s only fitting to provide these teams with the tech tools they need to flourish. 


Jan 17
Waiting on Bitcoin

Category: Technology

Waiting on Bitcoin Reliability the Right Move for Multifamily Though wave after wave of new smart-home technology and automated property management systems seem to continually reshape the multifamily landscape, the apartment industry has taken a careful approach to certain facets of innovation.  Often opting to wait and see as other sectors serve as guinea pigs…
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Jan 6
A Look Ahead to 2020

Category: Newsletters, Technology

Technology will continue to enhance connections and the human experience. When we began a new decade in 2010, it seemed far-fetched to think that paper processes would largely become archaic by the end of the decade. The term “smart home” hadn’t yet been unearthed, and concepts such as resident portals, chatbots and automation were several…
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